Marketing Manager (m/f)

Here we grow again!

Forework is one of the fastest growing tech companies in the U.S., founded by a Bosnian. We are growing, and we are looking for qualified professionals who want to grow with us. If you are energetic and want to be part of a fast-moving team, read on.

About Forework

Forework is a growing U.S.-based (New York) payroll, tax, and human resources services company supporting businesses across the United States. We have an office team in Mostar and work with colleagues across Bosnia. Forework licenses UKG Ready, a workforce management platform for payroll, time tracking, and HR, and also advises clients on HR and labor relations. Forework was founded by Emina Sadovic-Poricanin, a Mostar-born attorney who lives in New York and specializes in U.S. labor law.

Position overview

You will run the day-to-day marketing work that keeps our webinars, newsletters, and social media moving, and you will design the visuals for it. You will work with the CEO and the COO, and with our Podcast Manager, Video Editor, and Social Media Manager. The main goal is to grow webinar attendance, so every registration link needs to be in as many places as possible.

You will also be responsible for keeping one consistent identity across all the organizations we manage: Forework, Poricanin Law, our nonprofit work, the Home Care Forum podcast, and our founder’s public profile.

Key responsibilities

Newsletter

• Format our newsletters, publish them on the website, and send them to the marketing list

Webinars

• Create webinars in Zoom

• Add the Zoom link to HubSpot

• Prepare the social media posts that announce each webinar in HubSpot

• Send the email invitations from HubSpot

• Promote the webinar and its registration link on social media

• Add the webinar links to the newsletter

Design

• Design graphics for webinars, social media posts, newsletters, and email invitations

• Keep our visuals consistent with the Forework brand

Brand and website

• Create and maintain a brand guide for each organization (logo use, colors, fonts, tone of voice, templates)

• Keep the look and message consistent across websites, social media, newsletters, presentations, and documents

• Manage the content and updates on our websites, working with the web developer when needed

• Review work from the Podcast Manager, Video Editor, and Social Media Manager for brand consistency before it goes out

• Build simple templates the team can reuse (social posts, webinar slides, email invitations)

Planning and reporting

• Plan a monthly marketing calendar across all organizations

• Track results (webinar registrations and attendance, email opens, social media reach) and report to the CEO and COO and suggest changes based on what works

Team

• Work with the Podcast Manager, the Video Editor, and the Social Media Manager so that podcast episodes, videos, and posts support each webinar and each campaign

Required qualifications

• Good written and spoken English

• Experience in marketing, social media, or content work

• Design skills, with examples of your work (Canva, Figma, Adobe, or similar)

• Experience building or maintaining a brand identity or brand guide

• Experience managing a website (WordPress or similar)

• Ability to manage several brands with different audiences and styles at the same time

• Comfort with AI tools and with learning new software quickly

• Reliable, organized, and able to meet deadlines without close supervision

Preferred qualifications

• Experience with HubSpot or another email marketing tool

• Experience with Zoom webinars

• Basic SEO knowledge

• Basic video or short-clip editing

Work arrangement

Remote, home office based, part-time, about 20 hours per week with a flexible schedule. Deadlines and meetings follow U.S. Eastern time. Forework does not provide a computer. You need your own computer, reliable high-speed internet, and a quiet workspace for calls.

Compensation

Months 1 and 2: $800 per month

After 2 months: $1,000 per month, based on good performance and results

How to apply

You can apply via “Prijavite se na oglas” option.